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Establishing Our Identity From Here

Original Advertising Approach Helps USF Gain Citywide Recognition and Preach Academic Excellence      “Wicked Smart Without the Wicked Part.” “See Ethical Issues Clearly, Even With...

SFSU? UCSF? No. USF. Dammit.

City's first university launches visibility campaign

USF is Gaining Recognition, but Losing Values

what do YOU think about USF's brand-new presence in the city? One student weighs in with her thoughts